Review of the Author’s Guide to Building an Online Platform by Stephanie Chandler
June 2nd, 2012 | 
Author: 
In this introduction to creating a presence on the web, writer Stephanie Chandler effectively presents good tips and techniques for increasing online book sales. The Author’s Guide to Building an Online Platform contains clearly organized chapters of information on topics such as “Setting Up Your Website,” “Website Enhancement Tools,” “Building Your Expert Status,” and “Online Media Opportunities.” At the end of the book, the author provides a useful directory of resources and a concise index.
Readers already familiar with web based promotion may find the information too basic and the book’s treatment too broad. However, for someone just venturing into the world of online publicity and promotion, this is an excellent primer. The author rightly emphasizes current marketing strategies over out-of-date methods such as book signings, which don’t tend to generate high volume book sales. Nonfiction writers will benefit from this book more than fiction writers. Much of the advice centers around mining business know how to produce a companion book that can in turn be exploited to promote a related online business.
Writers looking for inspirational quotations or motivational techniques should look elsewhere. This book is not about loving to write or wanting to write but about marketing and selling books. The author’s straightforward style and the clear layout of the book make this guide a quick read. Packed with solid content, helpful hints, and interesting author interviews, The Author’s Guide to Building an Online Platform provides a good foundation for writers wanting to grow their online book sales.
Posted in 
Tags: