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The first time I heard the phrase “in your element”, I was about 20 years old and visiting a history museum with my mom. At one point during our visit she turned to me and said, “You’re really in your element here.” At the time I just smiled and thought, “I wonder what she means by that?”

Years later I am reading The Element: How Finding Your Passion Changes Everything by Ken Robinson and remembering that day – finally getting what my mom was trying to say to me. Pity I didn’t get it – and she didn’t elaborate then!

Mom was right. I was “in my element” in that museum – anything having to do with history gets my juices flowing. And that is the essence of what The Element is all about.

Ken Robinson defines The Element in several ways, as:

“…the meeting point between natural aptitude and personal passion.”
“…not simply about laughter, good times, sunsets and parties…”

“Being (in The Element) provides a sense of self-revelation, of defining who we really are and what we’re meant to be doing with our lives.”

“We live in the moment. We become lost in the experience and perform at our peak.”

What wouldn’t you give to find that place for yourself?

How powerful could each of us be if we live in our Element?

What would be out of reach to us?

What would our world – and the world around us – look like if we all lived in our Element?

Kind of exciting stuff, would you agree?

In The Element: How Finding Your Passion Changes Everything, Mr. Robinson offers some surprising and inspiring examples of famous and not-so-famous people who’ve found their element. Through these examples, the author guides us on our own quest.

Chapters with titles such as, “Finding Your Tribe”, “What Will They Think?” and “Is It Too Late?” offer advice, insight and best of all – encouragement, helping the reader to quash any apprehensions about diving full steam into the search for our personal Element.

The ideas of The Element: How Finding Your Passion Changes Everything are both personal and global. Robinson contends that finding your Element is a personal quest with global implications. He challenges us to start thinking about creativity as not just “OK”, but essential. We should revel in our differences and not feel compelled by those around us to conform. When we start thinking about our own potential without any boundaries, our lives and the lives of all around us can and will change.

Bottom line of The Element: How Finding Your Passion Changes Everything: We can be all that we dream. And we should be all that we dream.

A good book jump starts you on new paths of discovery. The Element: How Finding Your Passion Changes Everything is just that sort of good book.

Basic Marketing Approach Outline

1 – Consumer Analysis

2 – Market Analysis

3 – Competitive Analysis

4 – Distribution Channel Analysis

5 – Develop The Marketing Mix

6 – Determine The Economics

7 – Revise

Terms and concepts:

Need Categories: All the possible uses for a product or service

The Buying Process – The stages of making a purchase

Product Involvement – The importance of the product to the consumer

Segmentation variables – Ways to divide the population to find a profitable target

Relevant market – The portion of the market that is interested in your product

Product Life Cycle – The birth-to-death (and possible rebirth) life cycle of a product

SWOT Analysis – Competitive analysis of strengths, weaknesses, opportunities and threats

Perceptual mapping – A multi-variable picture of a product and its competitors

Channel Margin Mathematics – Each level in the distribution takes a margin of the selling price it charges to the next level of distribution

The marketing mix of 4P’s – Product, place, promotion and price

Distribution Strategies – Exclusive, selective and mass market

Channel Power – Who in the distribution chain dictates the terms of the relationship

Advertising Measures – Reach, Frequency, GRP, TRP, share of voice. Buy wisely

Pricing Strategies – Cost plus, penetration, value pricing, skimming

Break Evens – The volume of sales needed to recover the fixed cost of marketing plan

Wherever you are in your business promotional cycle, getting the basics right will affect your results in an exponential way and produce massive results if you get things right early on and then build your business on solid foundations of great research and market analysis, rather than being focused on your own product rather than the needs of your potential customers.

Kevin: So there’s people who are probably saying, ‘This sounds great. I’m a little skeptical. How does this work for me?

Carol: Well, the first thing they would do is find out what’s the problem? And get very, very, very, very clear about what their problem is. And let’s just take success issues, because I work with them so frequently now.

So, success issues. Why would you feel unsafe about feeling successful? And people say, ‘Well, I don’t feel unsafe.’ And I say, ‘Yes, you do. If you didn’t feel unsafe, you would be where you want to be already.’ And that includes in relationships or with money.

So, I worked with someone recently and they admitted, ‘Oh, because if I’m as successful as I want to be, I’ll stand out. And the last time I stood out, I got pummeled. I was a target. I was ridiculed because they felt jealous.’ Bingo. There’s your issue.

Then you apply EFT to your issue. What is your issue? I don’t feel safe becoming successful because they’re going to hurt me.

Kevin: Right.

Carol: Someone else might say, ‘Well, my issue is cravings. Well, I promise you there are a lot of feelings underneath cravings. That’s why I love that this whole summit is called the Fountain of Youth Summit. I love this, the compactness of EFT. You take it with you. If I went; I told you before, I think in another interview. If I went to a deserted island, I’m taking EFT. (Both chuckle)

It’s all I need. And it’s within us. And that’s what I love for people who feel helpless. Or they, they just don’t feel powerful in their lives, this will really help them. So frankly, Kevin, any problem you pose to me, we could find a way to use EFT. Any physical problem. Any spiritual problem. Any relationship problem. Any financial problem. Any self-esteem problem. Any emotional problem that you lobbed towards me you and I could figure out how to do it and how to approach it with EFT and get somewhere. That’s what’s so exciting.

Kevin: And one of the cool things about EFT is that someone can do it, they don’t need ‘someone to help them’.

Carol: So, yes. Absolutely. I’ve had clients who have gone home for two weeks and done their EFT and they’ve changed so much, they come back and say, ‘Thanks Carol. I don’t need you anymore. And other people who just need the guidance of a skilled practitioner.

Kevin: Right.

Carol: And what I would recommend is that people can try it on their own, and if they’re not getting anywhere, I promise it’s because they’re missing something. They’re not seeing something that’s really important about the problem. They’re not being specific enough. And a skilled practitioner really knows the ins and outs and what we call the art of delivery.

Kevin: Okay. I think one of the best ways to do this for people is to actually give it a whirl, don’t you agree?

So Carol, if you can talk us through something, that would just be awesome. I think people would finally get a little idea of what we’re talking about.

Carol: Sure. We’ll do anxiety. Anything that we do, that’s not good for us, drains our immune system. Makes us not like ourselves. And frankly, makes us age prematurely.

But let’s do an anxiety because that’s so simple and frankly, so many people suffer from anxiety. So here’s how I would do it. And the first thing that I would say is, everyone on this call, you take responsibility for your own emotional health right now. If you don’t feel comfortable getting into this, I can’t clean up anything if you start to get into a real anxious problem. I want you to take responsibility for yourself.

Kevin: Um hmm. Great.

Carol: Okay? So that’s what we need to say upfront. Anxiety and the hormones that go through your body when you’re highly anxious. So everyone, pick something that when you think about it now, in the past, or in the future. So, something that happened last week, or last year, or two years, or something, a meeting you’re worried about that’s coming up next week. Pick something that when you think about it, it makes you feel anxious. Maybe it’s a confrontation with a boss. Maybe it’s the thought of becoming more successful.

And what we like to do is we scale it, on a scale of 0-10, ten being the highest. Don’t pick a; maybe don’t pick a ten for this call, since I’m not talking the people directly. So something, when you think about it. Okay? And then here’s how we start.

Now, this part can be confusing for people. They think it sounds a little bit corny. I don’t care. Go ahead and do it anyway, because it works.

Kevin: Oh, and let me just say this, you can download a sheet of instructions for EFT fountainofyouthworldsummit.com/eft, so you’ll be able to find this sheet to download.

Carol: Okay. So we start on the karate chop point. That’s the side of the hand, either hand, below the pinky and above the wrist. And I reach over, I’m right handed. So, I reach over with my right hand and I tap on my left hand karate chop point.

And what we want to do is we want to tune into the problem. And we’re going to talk about law of attraction later and why this works. So we’re tuning into the problem and that’s what is appropriate and you need to be there energetically. And then you say an affirmation. So we’re going to say, and Kevin, just repeat after me.

Carol: Even though I have this anxiety… About what’s happening…
I deeply and completely accept myself anyway. Now people listening can use slightly different words, if that works for them. And then we do it two more times.

Even though I feel anxious about what happened… I accept who I am…
And I choose to feel calm. Even though I have this anxiety… When I think of this issue…. I accept who I am… And I choose to feel calm and peaceful.

That’s called a set up statement. So what we’ve done is we’ve addressed the truth, the vibration that’s already there, which is that we are anxious about something, and we’re saying, I accept myself anyway. Then take two fingers of your dominant hand and tap on the eyebrow point. This is a major point in Chinese acupuncture. Well, it’s on a major meridian, one of the lines. So tap on the eyebrow point, which is above the nose, and to either side, the beginning of the hair of one of your eyebrows. And just tap, I’m tapping like this, tap, tap, tap, tap, tap, tap, tap.

Okay, very lightly. Just tap there and now we’re naming the problem. So let’s just call it this anxiety.

Kevin: Okay.

Carol: Okay? So at the eyebrow, say this anxiety. Side of the eyes. The outside corner of the eye. This anxiety. Then under the eye on that little bone under the eye. Just say out loud, this anxiety.

Under the nose. When I think of this, it makes me anxious. So just tune into whatever you thought of that makes you anxious. Then the chin point, it’s below the lower lip and above the chin, it’s right in the chin crease there. This anxiety. The collar bone point is right below one of the collar bone points there, on either side, about an inch below. This anxiety…

And actually you could take the fist of your hand and tap where the knot of a man’s tie would go.

Kevin: Okay.

Carol: If you just tap there with your fist, you’re bound to get one of the points.

Kevin: Gottcha.

Carol: Okay. This anxiety. And then under the arm, it’s four inches below the armpit. This anxiety. Right in the ribs there. And on top of the head. I feel this anxiety. Take a deep breath.

Now what you want to make sure is that the people who are doing this, they are thinking of the problem when they’re tapping. You can’t be distracted or looking out the window. You have to be in it to win it. You have to be focused on the issue.

Kevin: Okay.

Carol: So that is one super simple round. And what you do is then you
measure, you go back and measure the number again. So if someone was at an eight when they thought of the business meeting next week, now they would go back and think of the same meeting again. And they’d say, ‘Oh, that’s weird. It doesn’t bother me as much.

Kevin: Right.

Carol: And then you keep you doing it and get more and more specific
until it’s completely collapsed. Now you can do with this pain. If someone has a problem with their knee, their back, or their jaw. They can do that. With stress issues. With other anxieties. With fear of being successful in a relationship, or financially, or with business prospects. Lot of people stumble when it comes to attracting success and abundance.

People have all these limiting beliefs and why they can’t, and why they shouldn’t, and what their parents are going to say and what their colleagues are going to say, and what it’s going to look like if they’re wealthy.

So, so much gets in the way. So, limiting beliefs are wonderful to target with EFT.

And this happens, I work with a woman in her 50′s. She had been chosen as a beauty queen in, let’s say high school. She was afraid in her 50′s to become more successful. She kept sabotaging herself over and over again, because she’ll never forget what it felt like to stand out and to be gossiped about, because some of the girls said, ‘Oh, she didn’t deserve it.’

Kevin: Wow.

Carol: And that stayed with her. That stays in our energy. Maybe you heard something from a coach, or a father, or a mother, you know, maybe someone said, ‘Oh, you’ll never be that successful.’ That phrase will resonate with you and will operate in your life. When people say, ‘How do I know what my vibration is about success?’ I say, ‘Look at your life. Look at where you are in your relationships. How’s your love life going? Look at where you are with finances. Look at where you are in your living space. And your health, your body. What about your youthfulness? Do you feel 50 when you’re 35? Not a good sign. Why would you run yourself into the ground? Why do you do too much for other people? Because you don’t feel valued unless you give three gifts instead of one gift.’ So there are many ways that we, I would say, rob ourselves of youth.

So that’s why I just think EFT is the greatest. Not to mention the fact that you can use EFT for wrinkles, and other health issues, and stress, and sleeping well, and insomnia. So, you can use it for all those issues around youth. But I just think it’s wonderful to get the energy and the electricity moving in a healthy circulation and in a healthy fashion in your body.

The book, “The Traveler’s Gift”, is a fictional account on a personal journey of a man named David Ponder to become a better and successful person. Historical figures such as Abraham Lincoln, Harry S Truman, Anne Frank, etc. are used to convey specific success qualities to David Ponder. David Ponder is anyone who has reached a crossroads in their life. He is anyone who wants to have a better life. He is anyone who has reached financial crisis, emotional drawbacks, or physical challenges.

Here are the seven key points that each historical figure teach and practice to David Ponder:

* The Buck Stops Here

We should take personal responsibility of our lives.

* Seek Wisdom

We should continually search for understanding and discernment.

* Be a Person of Action

We need to become a courageous leader who will act upon taking control of their own lives.

* Have a Decided Heart

We need to be focused rather than double-minded.

* Choose Happiness

We should possess a grateful and thankful spirit than will attract happiness.

* Forgive others

We need to forgive others in order to tap into the power of grace and mercy.

* Persist

We need to persevere with faith until the very end. We should persist until we succeed.

As we journey with the fictional account of David Ponder, we should apply our own experiences and challenges. When compared with some of the historical figures such as Anne Frank, our challenges are tiny and our opportunities are abound. It is a matter of perspective. When we look at the challenging experiences of others, we can learn and grow.

The book is about your own personal journey. It can only help us when we take personal responsibility of our lives (rather than blaming others), when we seek wisdom (rather than money or worldly items), when we become action oriented (rather than complacent), when we have a decided heart (rather than an indecisive spirit), when we choose happiness (rather than doom and gloom), when we forgive others (rather than carry the burden of their faults), and when persist (rather than cease and desist).

This is a similar style to how Og Mandino (who wrote many great books including “The Greatest Salesman in the World”) on how Andy Andrews delivers his message. It is done indirectly without being preachy. This is an uplifting book that anyone with challenges should read. The seven lessons applied to any life will transform one’s perspective, hence, one’s life.

The realization that the greatest gold mine is found, not down some mine shaft, but when you learn to control your own mind and set goals, for this is the beginning of your Steps to Greatness.

Be aware there will be things that happen along the way to slow down your progress. So you need the proper goals.

The greatest goal you want to set is controlling your own mind, no matter what happens. That means come rain or shine, sleet, or snow, hell or high water, war or no war, you’re going to control your mind.

You must make a commitment that you will set both short and long range goals. You need both, to help you over the short range obstacles that life will throw at you.

Set your primary goal to be the best you can be, that’s the reason Mr. Turner says there were over 800 millionaires that ultimately came out of his companies.

If you’re not happy right now, you don’t have a good goal. If you allow life’s problems to stop you cold; no matter what happens in your life, no matter what the problem is; you have not yet learned to take control of your mind. You must set the goal of taking care of your mind, laying out the goal to control your mind in plain words, so there is no doubt of your purpose.

You absolutely have to make a commitment to control your mind, no matter what happens. If you have control of your mind, then other people wouldn’t jerk your mind around, other people wouldn’t upset you, other people wouldn’t make you mad, other people wouldn’t lessen your desire of purpose. This will give you control of your life.

If you’re in control of your life you’d always be nice to people and they’d be nice to you. So the first goal you want to set is, control your own mind and ultimately your own destiny. Don’t let anybody jerk your emotions around. It’s just as simple and as plain as that.

Accomplishing control of your mind will allow you to set and have the greatest goal in the world, and that’s the goal of running your own life, totally.

Mr. Turner has a creed that he always uses when he’s selling any of his products. It’s called “The Power Within You”. He said, when troubled times come and they surely will, if you live long enough, “don’t lose courage”. Be ever mindful that something great can be found in every misfortune. Never forget, that after darkness, comes the light. That’s just life. In your gravest hour, know that whatever the problem is, that this too will pass. Believe in yourself, Trust in your GOD whoever that may be. Open your mind and accept that anything is possible, as long as you possess the daring to dream it, you can have it. You can reach for and touch the stars if you stand and stretch yourself, up on your toes. You can be all that you desire to be, the power of life is within you, find it, find yourself, and you can have whatever you want.

Hypnotize yourself into believing that you’re the greatest thing that’s ever happened in your life. Your brain is the most powerful thing you have. It’s more important than your car, it’s more important than your wife, it’s more important than your husband, it’s more important than your worldly possessions, if you can control it.

You need to set the goal today, to learn how to control your mind.

George Floto